This Site Hands Out Crypto If You Complete Potentially Humiliating Pranks

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Dare Market pitches itself as “The Most Unhinged Platform on the Internet,” a marketing spin it has used to raise over $2 million for a service that hands out crypto in exchange for people performing outrageous stunts.

(It’s also serving up malware warnings, so we won’t be linking to it and don’t recommend navigating to the site or downloading any associated apps.)

Dare Market users can suggest a dare and specify how much they’re willing to pay for it. People submit clips of themselves performing the prank, the original poster selects a winner, and the award is distributed in Solana tokens. If you’re not picked, you get nothing, even if you did the dare. So, Dare Market ends up with reams of content for a single post and a cut of just under 7%.

Dare Market users can also offer themselves up to perform a dare in exchange for money.

Isla Rose Perfito, founder and CEO of Dare Market, tells Decrypt that the platform “offers the two things this generation wants most: money and fame.”

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It’s obviously rather dystopian; a real-life version of the “Common People” episode of Black Mirror. It’s not new, though. As Decrypt notes, the Pump.fun meme coin launched in 2024 and saw people performing incredibly risky and dangerous stunts that put people in the hospital and animals at risk. YouTube went through its viral prank phase in the early 2010s, too, culminating in people filming dead bodies in forests and children being emotionally abused for views.

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However, the concept is back, and flush with crypto cash. Dare Market claims it can maintain control over its user-driven platform through automated moderation. A dare “that puts any individual in harm’s way” or is “encouraging self-harm, [or] drug usage” will not make it onto the platform, it says.

Early examples on the platform include encouraging the breaking of a kickflip world record, having fake arguments in public, and sneaking into offices. Throwing sex toys onto fields at sports games is also widely encouraged.