The campaign imagery features some of Dôen’s muses, specifically the women who served as supporters, according to the release. This time around, the collection marks a first: The introduction of menswear, including summer-ready poplin and eyelet shirts. Plus, there are seriously precious baby and toddler styles, so the whole family can coordinate.
“The second collection of California vintage-inspired classics celebrates timeless femininity,” the release states, in “an ode to both brands’ effortless and easy dressing, introducing new silhouettes and prints.”
From reimagined denim staples to coastal essentials, the collection stands out with idyllic takes on nautical colors, gingham prints, airy eyelets, and elevated blue-jean washes. Whether you’re in the market for a nostalgic spring dress or an easy matching set, these designs will have you planning your next weekend picnic or seaside getaway.